The Noodell Calculator — what's it actually worth?

Your numbers, not mine

This doesn't tell you what you'll save — it shows you what your own assumptions add up to once you compound them over a year. You know your business far better than I do right now, so the estimate is only ever as good as what you put in. That's the point: it's a mirror, not a quote.

All of it, or just one thing

You can answer broadly, thinking across every admin task in the business. But most people already have one specific job in mind — the weekly report, the invoice chase, the onboarding pack — that they know takes far too long. Feel free to answer for just that one process. It's often the more revealing exercise.

One end · Create capacity

The admin tax on your business

Every business carries a load of repetitive work that keeps the wheels turning but doesn't move anything forward. Here's what that load compounds to over a year.

How many people are involved in this work?8

Everyone who regularly touches admin, data entry, chasing, filing or manual handoffs — including you.

1100

Average time each spends per week on it6

Be honest rather than optimistic. Most people underestimate this by roughly a third when asked cold.

1 hr30 hrs

Average cost per hour£28

Fully loaded — salary plus employer NI, pension and overhead. Roughly annual salary ÷ 1,500 as a rule of thumb.

£12£150

How much of it could be automated?40%

Industry benchmarks put AI-assisted process automation at 40%+ of repetitive task time. We'd rather you started conservative.

Cautious · 5%Aggressive · 90%

Working weeks per year46

46 accounts for holiday and bank holidays. Adjust if your business runs differently.

4052

Recoverable every year

£0

in staff cost currently absorbed by work that doesn't need a human

Hours freed per week0

Hours freed per year0

Equivalent working days0

Equivalent full-time people0

That capacity is only one end of the noodle. What you fill it with is the other.

Other end · Fill the capacity

What better leads would be worth

More of the right prospects found for you, and qualified before your time goes anywhere near them. Here's what that combination does to your numbers over a year.

New leads you get per month today12

Everything that lands — referrals, inbound, outbound, the lot. Not just the good ones.

1200

Of those, how many become clients?20%

Your current close rate on all leads received. If you're not sure, most SME service businesses sit between 10% and 25%.

1%80%

Average value of a client, per year£6,000

Annual revenue from a typical client. Use your average rather than your best. The slider is finer at the lower end — or just type the exact figure.

£250£100k

Or type it:

How many extra leads a month could we find you?+4

Simply: on top of the 12 you already get, how many more a month would make a real difference? Start small — even a handful compounds over a year.

None+100 a month

Could your conversion rate be improved on?+15%

In your opinion — if the leads arriving were better qualified, how much better could you close? This is a relative uplift, not an addition: at +15%, a 20% close rate becomes 23%, not 35%.

No changeMuch better

At the bottom line, what do margins look like just now?45%

Rough is fine. What's left of a job by the time you've paid for the work to be done.

0%200%

Additional revenue per year

£0

from more of the right prospects, qualified before you spend time on them

New clients today0

New clients with LeadPath0

Extra clients per year0

Extra profit0

None of this works without the capacity to deliver it. That's the other end of the noodle.

Both ends together

£0

Annual cost recovered plus additional revenue. The same business, running the way it should — more time to do your real job, and a better class of work to do it with.

Panicking now?

Don't. That number has been quietly accruing for years — today's the first day you've actually looked at it. The fastest way to do something about it is twenty minutes and a conversation. Send an invite over and pick a time that suits you.

📅 Send me a calendar invite Just email instead

Needing more insight before committing?

Happy to put together a one-page diagnosis, custom to you, on where we think we might be able to help — before we've even got to know you properly. No charge, no obligation, and no sales call attached to it. Three details is all it takes.

How these numbers are worked out — and where they come from

Nothing here is a black box. Every figure is calculated live in your browser from the sliders above. Nothing is transmitted, stored or seen by us.

Annual cost recovered = people × hours per week × automatable % × working weeks × hourly cost.
Working days freed assumes a 7.5-hour productive day.
Full-time equivalent assumes 1,725 productive hours per person per year (37.5 hrs × 46 weeks).
Extra revenue = (total leads including the extra ones × improved close rate × 12) − current annual clients, multiplied by average client value.
The conversion improvement is relative, not additive — and the resulting close rate is capped at 95% so the model can't produce something absurd.
Revenue is shown as an annualised run-rate — the full-year value of the extra clients, not year-one cash. A client won in month nine only contributes three months of that in year one.
Defaults are deliberately conservative. They're a starting point for a conversation, not a target.

This is a directional model, not a quote. Real numbers come from mapping your actual process — which is exactly what the RealAI Map stage does, and what my dissertation research at the University of Strathclyde was built on. More on that here →

What's it actually costing you?